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Ever wondered why ‘Speed’ matters to a great extent in an application?

Website speed is important for a good user experience. If your website speed is poor, your conversion rates are likely to be the same. On average, if your website takes longer than 3 seconds to load, approximately 40%…


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Have you noticed that it’s the simple elements on your website that creates a major impact on your user’s mind? Wondered why?

It’s these simple things on your website that leaves a memory on their minds and leads to abandonment if the customers aren’t satisfied.

One such factor is Visual…


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Gathering, combining, and understanding both quantitative and qualitative data on how users interact with your brand adds value to your user behaviour analytics outcomes. It focuses on how a customer behaves and help determine the reasons behind such behaviors.

In the digital realm of experience journey, a user of your…


User Experience
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Your website or application could leave a memorable impression on your visitor’s mind even before they navigate through to get to the actual product. Whether the impression is good, or poor depends on multiple factors, one of it being an easy to navigate, user-friendly site. …


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In today’s digital world designing a functional product alone, is inadequate. An incredible user experience tied with emotions can have a great impact on users’ perception on the product.

Ever wondered how you felt while browsing the internet or web application?

Every action and decision are a result of our…


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Bounce rate is a single-page session on your site. It indicates the percentage of visitors that leave after viewing only one page on your site without any further interactions. A lot of factors can contribute to your bounce rate, e.g.: …


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No one could have ever predicted where 2020 would take us. The last few months alone has yielded more digital transformation than ever before. Digital marketing remains to be the biggest focus this year too irrespective of the industry you are in.

At the end of the day, it is…


Customer Experience Team

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Customer experience is important and our advanced on-prem real-time analytic algorithm intelligently shows exactly how users progress through their digital journey. There are various good or bad experience instances right from the point of entry to the point of exit or abandonment in that journey. …


With the change in online user behaviour due to the pandemic, traditional research methods are ineffective to get insights, especially for the fast-changing web first approach in every business application.

Photo credits: rawpixel.com

Digital end-user experience analytics are crucial for any business to obtain insights, make immediate corrections with limited efforts, deploy and…


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The most effective way to understand your customers is through your site’s customer journey. It is important to analyze how customers experience the brand while navigating through the site. …

Omniscopy

Omniscopy is a truly secure on-premise experience analytics engine. With Omniscopy you can validate, learn and build unforgettable digital journeys

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