Bounce rate is a single-page session on your site. It indicates the percentage of visitors that leave after viewing only one page on your site without any further interactions. A lot of factors can contribute to your bounce rate, e.g.: bad UX design, longer page load time, webpage did not meet expectations, or the page displayed the information the user is searching for.
Bounce rate provides information on the behavior of a website’s visitors, and in turn how well the website is engaging them.
Bounce Rate Vs Exit Rate
Although, bounce rate and exit rate seem to be similar, they are not. All bounces are exits, but not all exits are bounces. Bounce rate measures the percentage of visitors that leave a website before interacting with it in any way. Exit rates provide information on specific pages of the website, measuring the percentage of visitors that left the site after viewing a specific page.
Omniscopy helps you meter individual users’ journey and understand if:
- The page needs to be redesigned.
- How far are your visitors scrolling?
- How long does your page take to load?
- The average time spent.
- What are the elements the users’ try to engage with?
- What is the bug or errors that your page displays and many more?
Get in touch with us today to learn and understand your user journey and can take corrective measures to reduce website bounce rate & improve customer conversion.
