Get instant user journey insights with auto-tagged online session replays.
The most effective way to understand your customers is through your site’s customer journey. It is important to analyze how customers experience the brand while navigating through the site. Even so, is the need to understand user’s experience with online products and gain insight into the pain points which stops them from being potential customers.
Traditionally a usability study or a market survey will only give you insights into a benchmark set of profiles or persona. With the change in online user behaviour due to the pandemic, traditional research methods are inadequate to get insights at scale, especially for all web-based products, sites, and applications. With Omniscopy working in tandem with your CX/UX team, this problem has been overcome by continuous auto-tagging and replay of sessions to any scale. Get the ability to instantly visualize session replays which show the points of interaction where the users may have faced issues of any kind. Additionally, Omniscopy protects the on-prem recorded session against unwanted deletion and provides the ability to export important sessions with anyone securely.
Session replays are very helpful as they demonstrate the live interactions by users as they interact with specific components on your site across devices. It helps internal group discussions on a particular journey or the whole site to a great level of detail to understand pathways that are more valuable to the business. Hence, the business or product owners can make corrections to the journey were necessary to build an end-to-end delightful user journey.
The Omniscopy way
Learn more on how Omniscopy’s session replays and other key features that can help your business today.
Contact us, today for a chat and demo.
