Gathering, combining, and understanding both quantitative and qualitative data on how users interact with your brand adds value to your user behaviour analytics outcomes. It focuses on how a customer behaves and help determine the reasons behind such behaviors.
In the digital realm of experience journey, a user of your application is most likely to hit a blind spot at some point. A blind spot in the User experience is where a person is unable to get back, complete a transaction or call to action and is left frustrated OR the unexpected ways an application interface behaves due to underlying technology or on the go anomalies of the system.
With the great impact of the pandemic, online consumers often behave and interact much differently to the way they would in real life, there lies the need to correct and transform the journey blind spots into clearer paths for the user in real-time. Digital user behaviour can be measured by observing, analyzing visitor behaviour, by listening to the customer to understand their points of view and letting the application itself recommend and correct its path without blind spots.
Metering 100% of visitor behaviour can narrate the journey taken by individual users, the engagement time they spend on every page, and the reasons for abandonment to all the stakeholders involved in building great user journeys towards conversion. Analyzing huge volumes of data autonomously helps learn and understand the potential problems the user faces when navigating on your website. These data driven insights helps focus on areas for improvement and take corrective measures like seen while using Omniscopy’s recommendation workflow AI to build a positive experience.
Based on the user path visualization reports, Omniscopy provides a clear & detailed map of all user journeys in your application and helps spot trends, behaviors, and consumer preferences automatically.
Reach out to us today, to learn more on how we can help manage and build a spotless user experience.
