Have you noticed that it’s the simple elements on your website that creates a major impact on your user’s mind? Wondered why?
It’s these simple things on your website that leaves a memory on their minds and leads to abandonment if the customers aren’t satisfied.
One such factor is Visual Feedback. Imagine travelling the path the user has taken and you try to click or scroll and the elements on the website do not respond. How frustrated would you be? Trying to figure out if the button performed its action. Here is where Visual Feedback plays a major role. Visual Feedback is providing the end users of your interface / website with information on the actions that they perform on your website.
One of the best and most effective ways of providing a visual feedback to your end user is via a Toast. “A toast provides simple feedback about an operation in a small popup. It only fills the amount of space required for the message and the current activity remains visible and interactive. Toasts automatically disappear after a timeout”.
For example, there is a small toast that pops up on your website confirming an action such as “Saved Successfully”; ‘Submitted’, etc. Having this effective visual feedback on your interface or website will make the users feel certain about their actions and confident to proceed further which eliminates abandonment.
With Omniscopy’s session recording, understand where your customers are uncertain about their actions on your website and fix them with effective visual feedback to build spotless user journeys.
